:navigation-title: 07-10 Membership Loyalty Card
..  include:: /Includes.rst.txt
..  _t3a-board-decision-2024-07-10-membership-loyalty-card:

==============================================================================
Board Decision: Membership Benefits: TYPO3 Association membership loyalty card
==============================================================================

:Proposed at: 10 July 2024
:Decision owner: `Boris Hinzer`_
:Decision status: ❌ Rejected, with **1 yes and 4 no**

Attendance and voting
=====================

========================  ============  ==========
Board Member              Attendance    Vote
========================  ============  ==========
`Olivier Dobberkau`_
`Stefan Busemann`_        Remote        ❌ No
`Boris Hinzer`_           Remote        ✅ Yes
`Rachel Foucard`_         In meeting    ❌ No
`Susi Moog`_
`Tymoteusz Motylewski`_   Remote        ❌ No
`Thomas Maroschik`_       Remote        ❌ No
========================  ============  ==========

.. _Olivier Dobberkau: https://my.typo3.org/u/oli4
.. _Stefan Busemann: https://my.typo3.org/u/stefan.busemann
.. _Boris Hinzer: https://my.typo3.org/u/web-vision
.. _Rachel Foucard: https://my.typo3.org/u/rakel
.. _Susi Moog: https://my.typo3.org/u/psychomieze
.. _Tymoteusz Motylewski: https://my.typo3.org/u/tmotylewski
.. _Thomas Maroschik: https://my.typo3.org/u/tmaroschik

Decision description
====================

Facts/Problem
-------------

**General information:** To make our memberships more attractive, the decision owner would like to introduce real benefits for different membership levels.

**Proposed benefit:**

We will offer a membership loyalty card (similar to PayBack) for each membership level as a digital card (Apple Wallet or Google Wallet).

- Users can **earn points** for certain activities, such as:

  - going to TYPO3 (community) events,
  - going to sprints,
  - contributing,
  - getting certified,
  - becoming sponsors,
  - participating in surveys / interviews, etc.,
  - reading newsletters,
  - recommending new members / partners,
  - ...

- Users can **spend points** and can get:

  - swag / merchandising,
  - discounts at certain partners (e.g. hosting partners),
  - participation in exclusive events (e.g. President's Dinner).

- The TYPO3 Association gets:

  - information about their usage,
  - a chance to actively engage our members and give them #t3kudos points.

- The community gets:

  - a chance to offer scan points at every event,
  - the possibility to define their own earning / spending rules in cooperation with the TYPO3 Association.

**Proposed memberships:**

- Agency: all
- Academic: all

Objective
---------

- Making our memberships more interesting.
- Increase in memberships.

Obligations to cooperate
------------------------

- An external loyalty card provider
- TYPO3 GmbH, TYPO3 Association, community

Financial and human resources impacts
-------------------------------------

External loyalty card provider: **8,429 EUR, 12 month commitment**

Resolution/Petitum
------------------

Shall we introduce a **digital loyalty card** for our members?

Discarded alternatives
----------------------

None

Attachments
-----------

- [Link to cost calculation (board internal)]
- [Link to offer document by external provider (board internal)]

Comments
--------

None