---
title: "AI Context"
manual: "AI Foundation"
version: "2.0"
permalink: "https://docs.typo3.org/permalink/nitsan/ns-t3af:ai-context@2.0"
source: "Configuration/AIContext/Index.rst"
rendered: "2026-10-09T13:46:48+00:00"
---

# AI Context {#ai-context}

## Purpose {#purpose}

Store your **brand profile** once. AI Foundation injects it into prompts for consistent, on-brand results across all connected extensions.

**Path:** **AI Foundation > AI Context**

[AI Foundation AI Context Demo](https://app.supademo.com/embed/cmrbp3jz80eaiqmo5zuj6gb0e?utm_source=link)

![AI Context profiles list with default profile completeness checklist](../../Images/ai-context-01.png)

## What to store {#what-to-store}

-   **Company name** — For example Finance Company GmbH
-   **Industry** — For example financial services
-   **Audience** — For example SME owners in Germany
-   **Brand voice** — Professional, clear, trustworthy
-   **Key messages** — Digital-first, personal service
-   **SEO keywords** — finance, banking, loans
-   **Language style** — German formal (Sie) or simple English

## Why it matters {#why-it-matters}

Without context, AI output sounds generic. With context, text matches your brand and market. Every editor benefits without retyping instructions.

## Setup (3 steps) {#setup-3-steps}

1.  Open **AI Foundation > AI Context**
1.  Fill business identity fields
1.  Save — extensions use it automatically on the next AI request

![Edit AI Context profile drawer with auto-research and business identity fields](../../Images/ai-context-02.png)

## When to update AI Context {#when-to-update-ai-context}

-   Rebrand or new product line
-   New target market (for example expand from DE to EN)
-   Compliance change (formal Sie required everywhere)
-   After [AI Prompts](https://docs.typo3.org/permalink/nitsan/ns-t3af:ai-prompts@2.0) changes still produce off-brand text

## Scenario: multi-language site {#scenario-multi-language-site}

Set language style to “German formal (Sie) for DE; simple English for EN”. Add brand terms that must stay untranslated. Connected translation features will respect this context.

See also [AI Prompts](https://docs.typo3.org/permalink/nitsan/ns-t3af:ai-prompts@2.0) for task-specific instructions.