Usage¶

Context Menu¶

To access the context menu, right click on the icon of the page you want to create an ad for. At the bottom of the context menu you will find the Create ad option. Click on Create ad and the Create ad for page window will appear.

In the context menu you find the entry Create ad.

Page module¶

Click on the Page module on the left hand side of the TYPO3 backend. In the Page tree, navigate to a page you want to create an ad for. You will see the Create ad button at the top, right next to the search toolbar toggle switch. Click on Create ad and the Create ad for page window will appear.

In the page module you find the button Create ad.

List module¶

Click on the List module on the left hand side of the TYPO3 backend. In the Page tree, navigate to a page you want to create an ad for. You will see the Create ad button at the top, right next to the search toolbar toggle switch. Click on Create ad and the Create ad for page window will appear.

In the list module you find the button Create ad.

Edit page record¶

To access the Edit page record option, right click on the icon of the page you want to create an ad for. A context menu will appear where you can select Edit. You will see the Create ad button at the top, right next to the delete button. Click on Create ad and the Create ad for page window will appear.

In the page edit view you find the button Create ad.

Content and Preview¶

Here you can add headlines and descriptions for your ad. Fill in at least one headline and one description field. The form will then show you a preview of how your ad would look like on Google on both mobile and desktop devices.

Create new ad form - headlines and descriptions, and a preview for mobile and desktop devices.

Keywords¶

Based on your current page and page properties you may receive keyword recommendations by Google. It is important to note that these recommended keywords will show a so-called Search Volume, which is the average monthly quantity of searches for that specific keyword.

Below the recommended keywords you find a list of currently used keywords for your ad. You can add additional keywords by typing them into the Keyword combinations field.

Create new ad form - keyword suggestion wizard and input fields for keywords.

Locations¶

In the locations settings you can define where your ad will be shown. By clicking the Add location button you can decide whether you want to set your ad for an entire country or a radius in kilometres around a location. You can create multiple locations for your ad, e.g. combining multiple countries plus a radius around your companies’ location.

Create new ad form - location targeting for countries and/or radii around locations.

Ad Extensions¶

You can extend your ad by adding so-called Ad extensions to them. Two different extensions are available; the Call Extension and the Site Link Extension.

The Call Extension lets you add a phone number to the ad so potential customers can directly get in touch with you to talk about your service offerings. You can add it by clicking the Add call extension button, selecting a country for the prefix number, and filling in the desired phone number.

The Site Link Extension lets you add up to six links to pages that are interesting for your customers. Each Site link consists of a title, link to a page, and an optional description. You can add it by clicking the Add Site Link extension button, adding a title, typing in or selecting a link to a page, and filling in the optional description field.

Create new ad form - enriching an ad with additional information.

Schedule¶

The Schedule settings give you full control over scheduling your ad. Here you can define the start and end date of an ad, and choose between one of the Ad delivery schedule presets: 24/7, Weekdays, and Opening hours. The grid below shows the time ranges when the ad will be delivered, where blue cells represent an “active” state. The ranges can be modified in various ways:

• Click a cell
• Click a cell and move the cursor
• Click a weekday on the left to toggle the whole row
• Click an hour on the top to toggle the whole column

Create new ad form - scheduling your ad for your target customers.

Setting a budget and submitting your ad¶

The budget field lets you set a maximum amount per day. While the budget set here might not be fully utilized, it will never be exceeded.

Now that we filled in all the necessary fields and went through all the available options for creating an ad, we are now able to submit the ad by clicking on the green Create ad button in the Submit Ad to Google Ads section on the right.

Create new ad form - setting a budget and submitting our ad.

Pausing and resuming a campaign¶

In the Campaigns module you can temporarily pause Google Ads Campaigns and resume them at a later point in time.

To pause a campaign click on the pause button shown in the screenshot below.

Campaigns module - pausing an ad.

To resume a paused campaign click on the play button shown in the screenshot below.

Campaigns module - resuming an ad.

Campaign detail view¶

To access the detail view of a campaign either click on the campaign name or the Details button (eye icon).

In the detail view you get an overview of the Status, Budget, Start-Date and End-Date, Ad delivery schedule, and Locations. Furthermore it shows you the selected Keywords, attached Ads, the overall statistics per campaign, and the statistics per attached ad.

The Statistics show you the Impressions, Clicks, Average CPC (cost per click), and the total cost.

Deleting an ad¶

To delete an ad attached to a campaign, scroll down to the Ads section and click on the trash can icon on the right.

Campaigns module - deleting an ad.

Google icon in the top bar¶

To check unread messages you can also use the small Google icon in the top bar of the TYPO3 backend. Clicking on a message in the menu will open the detail view of the message.

Message Center - Google icon in the top bar of the TYPO3 backend.