.. include:: Includes.txt

.. _features:

Features
========

The **Google Ads for TYPO3** integration provides an easy to use interface that allows you to create, manage, and supervise *Google Ads* from within the TYPO3 Backend.

Let's take a look at the features included.

.. _features-ad_creation:

Ad Creation
-----------

Since you already manage your content in TYPO3 CMS, creating ads from within the TYPO3 backend can save you time.

Using one of the four entry points decribed at :ref:`features-overview_created_ads`, it will take only a few steps to create an ad for a page.
The extension actively supports you by pre-filling fields with relevant data of the page you create an ad for.
For example the page title will be used as headline and keywords will be pre-selected according to the SEO settings of the page.

You can then adjust both the settings and the content to your liking while a preview will keep track of your adjustments and shows what the ad will look like in the Google Search results.

.. _features-performance_reporting:

Performance Reporting
---------------------


Performance data like impressions, clicks, average CPC (cost per click), and total cost per campaign are available in the campaign detail view.
See :ref:`campaign-detail-view` for more information.

.. _features-overview_created_ads:

Overview of created ads
-----------------------


There are two ways to access an overview of created ads, the *Campaigns* module and the page in the TYPO3 backend itself.

.. _features-overview_created_ads_campaigns_module:

Campaigns Module
~~~~~~~~~~~~~~~~


The *Campaigns* module provides an overview list of all ad campaigns created in the TYPO3 backend.

.. figure:: Images/Features/01-Campaigns-List.png
   :alt: List of Campaigns created from within the TYPO3 backend.

   List of Campaigns created from within the TYPO3 backend.


.. _features-overview_created_ads_campaigns_module_campaign-detail-view:

Campaign detail view
++++++++++++++++++++

The campaign detail view provides information about the campaign and the connected ads.

The information includes:

+ *Status*
+ *Budget*
+ *Start-Date* and *End-Date*
+ *Ad delivery schedule*
+ *Locations*
+ *Keywords*
+ *Statistics*

.. figure:: Images/Features/02-Campaign-Detail.png
   :alt: Detail view of a campaign and the ads attached.

   Detail view of a campaign and the ads attached.

.. _features-overview_created_ads_page_properties:

Page Campaign View
~~~~~~~~~~~~~~~~~~

Every page serving as a landing page for a Google Ad will give you an entrypoint to view all Ads targeted as this page.

.. figure:: Images/Features/03-Page-Campaigns.png
   :alt: List of Ads targeted at this page.

.. _features-campaign_mgmt:

Campaign Management
-------------------

The **Google Ads for TYPO3** integration provides easy to use management giving you control over your ad campaigns.

You can pause and resume campaigns with a click. (This comes in handy during editing of a page for example.)

You can adjust the budget per day and rename a campaign. (Renaming a campaign will have no impact on the performance of your ads, but
makes campaigns easier to distinguish in the campaign overview and Google Ads UI.)

You can delete a campaign and its attached ads.

.. note::

    Once created, Google ads can not be edited. If you want to change an ad you will have to delete it and create a new one.