Content and Marketing Guide 

Extension key

guide_contentandmarketing

Package name

Content and Marketing Guide

Version

main

Language

en

Author

TYPO3 Project Contributors

License

This document is published under the Creative Commons BY 4.0 license.

Rendered

Fri, 18 Sep 2026 09:38:37 +0000


Information and workflows relating to the TYPO3 Marketing Team and Content Group.

Please feel free to contribute by adding content through pull requests or by submitting issues.


Table of Contents:

What Content Goes Where 

The TYPO3 project has four main websites. This page explains what kind of content goes where and, in general terms, who is responsible for that content.

The four websites are:

  • typo3.com — Explain and promote TYPO3 as a product and professional solution.
  • typo3.community — Introduce people to the TYPO3 community and help them connect with and participate in it.
  • typo3.org — Explain and build confidence in the TYPO3 Project, its organization, and long-term sustainability.
  • news.typo3.com — News and events about and concerning TYPO3 and what happens in the TYPO3 ecosystem.

With very few exceptions, all four sites contain only original content produced by the TYPO3 Association, the TYPO3 Company and their partners, or members of the TYPO3 Community.

typo3.com (Choose) 

Core Question

Why TYPO3? (Could TYPO3 be the right solution for me?)

Content Lifecycle

Evergreen; product and marketing

Funnel Position

Awareness → Consideration → Conversion

Main Audience

Decision-makers, businesses, marketers, digital leaders, agencies

Topics

Product capabilities, use cases, solutions, services, partners, certifications, training, customer success, business benefits

CTA Examples

Try TYPO3, find a partner, get in touch

Editorial Responsibility

TYPO3 Company

This website positions itself around the product and its professional offerings, including support, integrations, certifications and training.

It is designed to move visitors moving people from “I have a digital/content-management problem” to “TYPO3 might be a suitable solution” and eventually toward a concrete action.

Content belongs here when its primary purpose is to communicate:

  • What TYPO3 CMS is and what it does
  • Business and organizational use cases
  • Enterprise, public-sector and other solution scenarios
  • Product capabilities and differentiators
  • Professional services and support
  • TYPO3 Company Partners
  • Certifications and training
  • Customer success and case studies

typo3.org (Trust) 

Core Question

Can I trust TYPO3? (Who stands behind TYPO3, and why should I trust this project?)

Content Lifecycle

Evergreen; institutional/project content

Funnel Position

Trust → Commitment

Main Audience

Existing users, Association Members, contributors, stakeholders, journalists, interested public

Topics

Organization, governance, strategy, finances, membership, policies, project structure, official information

CTA Examples

Become an Association member, learn about the governance

Editorial Responsibility

TYPO3 Association

This website the is place for information about the TYPO3 project's governance and the Association's role (by extension also the TYPO3 Company), while directing product-oriented visitors to typo3.com.

It is less about selling the CMS and more about explaining the project behind it. It provides the institutional context that makes an open-source project credible and sustainable. It becomes particularly important after initial awareness, when people want to understand who is behind TYPO3, how decisions are made and whether the project is trustworthy for long-term use.

Website topics include:

  • The TYPO3 Project and its structure
  • TYPO3 Association and TYPO3 Company governance
  • Governance and decision-making
  • Strategy and long-term direction
  • Association membership
  • Finances and funding
  • Policies and legal information
  • Official project information

typo3.commmunity (Participate) 

Core Question

How can I be part of TYPO3? (How can I participate and find my place in TYPO3?)

Content Lifecycle

Evergreen; participation/community content

Funnel Position

Engagement → Participation → Advocacy

Main Audience

Contributors, developers, editors, community members and newcomers

Topics

How to contribute, teams, community groups, communication channels, collaboration, mentoring, community culture

CTA Examples

Join the community, ask the community, contribute to TYPO3, share your knowledge, join a sprint

Editorial Responsibility

TYPO3 Association

This website's funnel starts where the conventional customer funnel ends: Someone has moved from being interested in TYPO3 to wanting to use, contribute to, learn from or connect with the community.

TYPO3 describes participation as extending far beyond coding. Contributors include people who write documentation, develop software, organize events, translate, work on accessibility, participate in governance, mentor others, etc.

The content answers questions such as:

  • How can I contribute?
  • Where can I meet other TYPO3 people?
  • Which teams and committees exist?
  • How do I get involved?
  • Where do discussions happen?
  • How can I learn from others?
  • How can I organize or join community activities?
  • What opportunities are there for contributors?
  • What are the community's values and ways of working?

news.typo3.com (Follow) 

Core Question

What is happening? (What's happening in TYPO3 right now?)

Content Lifecycle

Time-bound; editorial content

Funnel Position

Awareness → Engagement → Retention

Main Audience

Entire TYPO3 ecosystem and interested outsiders

Topics

News, announcements, releases, technical developments, project stories, market topics, success stories, event reports, opinions, events

CTA Examples

(Any from the above sites)

Editorial Responsibility

TYPO3 Company (shared with TYPO3 Association)

This site is the dynamic editorial layer connecting the other three sites. News is about things that happen, while the other sites primarily provide the stable context around those things. It helps maintain awareness and engagement among people who already know TYPO3, while also creating content that can attract people who do not.

It's all about about communicating developments, stories, and events, while remaining a repository of historical articles that may still be relevant or draw visitors.

The news categories should encompass all of TYPO3:

  • Best Practice & Learning
  • Developer & Technology
  • Market & Sell
  • Personal Stories & Opinions
  • Product Updates
  • Showcase & Success
  • The Project

Additionally, two categories serve specific and utilitarian purposes:

  • Newsletter
  • Security

Association and Company Content Responsibilities 

In general terms, the TYPO3 Association is responsible for community-contributed articles and the TYPO3 Company for content created by or for their internal content department. In practice, this divides up many of the content topics too.

TYPO3 Association Topics 

  • TYPO3
    • Maintenance Release News
    • Security Release News
    • Development News
  • TYPO3 Association
    • Board protocols
    • Governance
    • General Assembly
    • Official opinion pieces
  • Community opinion pieces
  • Member and membership news
  • Reports from teams and committees
  • Announcing and reporting on community events
  • Tutorials and best practices (for agencies and other community members)

TYPO3 Company Topics 

  • TYPO3 Product
    • Feature highlights
    • Minor and major version releases
    • Official TYPO3 packages
    • Official integrations
  • Official Services
    • Extended Long-Term Support plans (ELTS)
    • Certifications
  • Announcing and reporting on official TYPO3 events
  • Guides and best practices (decision-makers, end-customers, sales)

Shared Topics 

  • Announcing and reporting on external non-TYPO3 events

Community Contributed News Publishing Pipeline 

This page outlines the publication pipeline for community-submitted TYPO3 News articles and events. Content should primarily be submitted through the Content Request Form.

The TYPO3 Company maintains a different pipeline for their internal content and content sourced from official partners. If you're an official partner, feel free to reach out to your contact person for more information.

Please refer to How to Get and Article Published in TYPO3 News for an overview of the process and and the Guidelines for News Articles for information on how to write suitable content.

Who is responsible? 

The publishing pipeline is managed by the TYPO3 Content Group.

Location — Trello board 

The publishing pipeline for news and events on typo3.org is maintained on a public Trello board.

Pipeline stages 

The pipeline has eight stages (aka. swim lanes):

Content requests 

New content requests submitted through the Content Request Form land in this swim lane.

Cards in this swim lane are unprocessed by the TYPO3 Content Group.

Content in progress 

This swim lane holds Trello cards for content that is still being written.

Needs review or proofreading 

Trello cards move into this swim lane when the content they represent has been written and is ready for review and proofreading. The Content Group will pick up cards and assign a proofreader.

Reviewed and returned to author 

When an article has been proofread, the Trello card representing it is moved into this swim lane. The author is notified by the proofreader and asked to review changes and suggestions.

Ready to publish 

Once an article's author has reviewed and approved an article for publication, the Trello card representing it is moved into this swim lane. Cards in this lane can be published at typo3.org.

Articles in this swim lane usually have an assigned publication date (indicated by the Trello card's deadline field). The Content Group is responsible for assigning publication dates.

Published and ready for next newsletter 

After an article or event has been published on typo3.org, the Trello card representing it is moved into this swim lane. The Published URL information in the description is updated and the deadline is set to completed.

Already published in newsletter 

Once an article has been included in a published newsletter, the Trello card representing it is moved into this swim lane. The card will automatically be archived and disappear from view.

Blocked 

Trello cards representing articles and events, whose progress is somehow blocked, are manually moved into this swim lane.

Labels 

Within the Trello board, labels are used to indicate how the news articles or events should be treated.

Labels can be combined, as far as it makes sense.

The labels are listed in the order they have in Trello.

List of labels with colored backgrounds from Trello

Medium Visibility 

Color: yellow

Once published, the article or event should have social media mention.

The exact nature of the visibility outside of typo3.org is decided by the person responsible for social media in the TYPO3 Company.

High Visibility 

Color: orange

A higher level of visibility than for the Medium Visibility label. Once published, the article or event should have social media mention at a favorable time, a banner on typo3.org, special graphics, etc.

The exact nature of the visibility outside of typo3.org is decided by the person responsible for social media in the TYPO3 Company.

Time Sensitive 

Color: red

The item should be published sooner, rather than later.

From the TYPO3 Company 

Color: violet

This article originates in the TYPO3 Company's content pipeline.

Talk with the person responsible for content publication at the TYPO3 Company before changing this item.

Press Release 

Color: blue

This item represents a press release and will be published as such.

Visibility Near Deadline 

Color: green

This item represents information about a time-limited opportunity, such as a vote or poll. It should be given additional visibility closer to the end of the time-limited period.

The exact nature of the visibility outside of TYPO3’s websites is decided by the person responsible for social media in the TYPO3 Company. For more information, see the list of press contacts.

Date Locked 

Color: magenta

The item's publication date must not be changed.

Event 

Color: dark gray

The Trello card represents an event, not a news article. Consequently, the information contained in the document should be published as an event, visible in the event listing. Event dates, etc., should be contained within the description text or attached document.

Writing Style Guide 

By using this style guide we ensure that all written texts have the same general grammar and writing style — even when many people contribute. This guide should be easy to use, and it is based on the existing proto house style used at typo3.org.

Style guides can become very, very long. We keep this guide short to make sure you read it, but it means we only cover the most important topics. If you would like to read more about style and usage, check out Jack Lynch’s Guide to Grammar and Style, read the Google Developer Documentation Style Guide, or buy the Chicago Manual of Style (after all, it is abbreviated CMS).

General Assumptions 

Spelling 

We use American (US) spelling. That means we write color, rather than colour, and use -ize endings, rather than -ise.

Dictionary 

If the spelling of a word is disputed, Merriam-Webster’s Dictionary has the correct answer.

Buttons 

Buttons are capitalized using Title Case.

Commas in Lists 

We use the so-called Oxford (or serial) comma, setting a comma before the final “and” or “or” in a list with three or more items.

Examples: 

Apples, orange, grapes, and bananas.

I eat Chinese gooseberries and pineapples.

Would you like potatoes, carrots, or leeks?

Currency 

Currency values are written using the three-letter ISO code, followed by a space, followed by the value written according to our number style.

Currency symbols, such as € and $ can be used as a shortened form. They are placed in front of the value, with no space separating them.

Examples: 

The tickets cost EUR 1,000.

We made a profit of exactly USD 25,060.17.

Grab it now, for just €1.

Dashes 

We use an em-dashes with spaces around to mark parenthesis. We use n-dashes without spaces around to mark from–to in a number series.

Examples: 

TYPO3 — not any other CMS — is my favorite.

There are 20–25 options available.

Dates 

We prefer the international date style: day, month, and year. We always write the month name. Dates written as numbers only will cause confusion for our international audience. Years are always written in four digits.

Month names are normally written in full, but can be abbreviated if you lack space, as rendered by the PHP function date('M.'): Jan., Feb., Mar., Apr., May., Jun., Jul., Aug., Sep., Oct., Nov., and Dec.

Examples: 

24 December 2018

12 Sep. 2009

Extensions 

All extensions have a proper name in addition to the lowercase extension key. For example:

  • Name: AWS SDK for PHP
  • Key: aws_sdk_php

When we write about extensions, we use the proper name with the convention: "The [proper name] extension...".

On the first instance of the extension name in the text, we include the key in paranthesis immediately following the proper name. For example, "The AWS SDK for PHP (aws_sdk_php) extension...".

Where appropriate, on the first instance of the extension name in the text, we also include the link to the extension's page in the TYPO3 Extension Repository.

When we want to refer just to the key, for example in procedural or highly technical content, we prepend the key name with "EXT" in upper case, and we apply code formatting style to the text. For example, EXT:aws_sdk_php.

Examples: 

The AWS SDK for PHP extension (aws_sdk_php) makes the Amazon Web Services (AWS) SDK for PHP available for TYPO3.

The kreXX Debugger extension (includekrexx) offers advanced debugging features such as...

Numbers 

Numbers are written using a dot “.” as a decimal separator and comma “,” as a thousands separator. We normally use max two decimals. The number of decimals used should reflect the text's need for accuracy.

The thousands separator can be omitted for numbers 1,000–9,999.

A zero should be included before the dot in numbers less than 1.0.

Very large integer numbers (those above 999,999) should be written using million, billion, or trillion, replacing the last six or nine digits.

Numbers less than ten are spelt out, unless they are dates or part of a list with larger values.

Emphasis 

We use italics for emphasis on single words or compound words. Bold text is used to increase visibility on words, compound words, parts of sentences, and sentences. We never use underlined text.

Examples: 

Becoming a member is very important.

This year’s accounts are looking very good.

This text is not underlined for emphasis.

Examples: 

The Association has 12,481 members.

The function nesting limit is set to 1000.

That is exactly 99.96% true.

The file has more than 30 million lines.

All of the three million TYPO3 users are geniuses.

I need at least five developers.

Choose between the numbers 4, 42, and 64.

The difference is less than 0.5.

Place Names 

English spelling is used for placenames. When an English spelling is not available, the name is transliterated using the Unicode Transliteration Guidelines. Acceptable transliterations can be found on Wikipedia and OpenStreetMap's Nominatim Search

Keeping diacritics is preferred, but not required.

Place names should always be introduced with their country. State or region is optional, but recommended where it can avoid misunderstanding. When not otherwise explained in context, the country and state/region is postfixed, separated by comma(s): [Place Name], [State/Region, ][Country].

Names of states and regions are never abbreviated.

Examples: 

There are more than a hundred TYPO3 agencies in Munich, Germany.

New York, Lincolnshire, United Kingdom

Düsseldorf is the capital city of North Rhine-Westphalia, Germany.

The Swedish city of Gothenburg is north of Malmö.

Have you ever been to Ozora?

You'll find there's more than one Kandovan in Iran.

Portmanteaus With Single-Letter Prefix 

Except for the word email, portmanteaus with single-letter prefixes, such as e-commerce and e-governance must be written with a dash separating the prefix from the rest of the word.

For product names and trademarks, the spelling and capitalization used by the owner should be used.

Examples: 

e-commerce

e-governance

email

E-Governance In Title Case

eMac

Quotes 

Exact quotes are written between double quotation marks. Quotes within quotes are written between single quotes. For long quoted sections, we use indented block quotations without quotation marks. Periods and commas are placed within quotation marks. Colons and semicolons are placed outside of quotation marks.

Changes and omissions within quotes are [in brackets].

Examples: 

I felt great each time he said “I love TYPO3.”

“I love TYPO3,” he said enthusiastically.

He said he “ha[d] no idea why people said ‘hello’ all the […] time.”

The poem goes:

Roses are red Violets are blue

Title Case 

We capitalize all principal words of a title, including the first and the last words. We do not capitalize articles, prepositions or conjunctions that have fewer than four letters, such as:

  • a
  • an
  • and
  • at
  • but
  • by
  • for
  • in
  • nor
  • of
  • on
  • or
  • so
  • the
  • to
  • up
  • yet

To make things easy, use AP capitalization at capitalizemytitle.com, and be aware that we are using a somewhat simplified rule.

Examples: 

TYPO3 Is Great

How to Configure Your Development Environment

Lists of Common Keywords 

Global South 

  • Anti-colonial
  • Civil society
  • Cost-effective
  • Democracy
  • Democratic principles
  • Digital infrastructure
  • Digital transformation
  • Efficient
  • Governance
  • Local
  • Locally-led
  • Non-exploitative
  • Secure
  • Skill development
  • Strategy (esp. cohesive strategy)
  • Sustainability

Examples 

  • Sustainable, non-exploitative local economic cycles
  • Based on a cohesive strategy, solid governance, and a parallel program of local technical skill development
  • A cost-effective, efficient, and secure web presence

Government 

  • Digital sovereignty
  • Governance
  • Secure
  • Strategy (esp. cohesive strategy)

Images and Licensing 

Advertorial images for marketing and publicity purposes should be able to be shared and distributed by any community member without creating licensing issues. Therefore, when creating any image material relating to posts on typo3.org, please make sure to use images with one of the following licenses:

CC BY This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.

When using a CC BY licensed image, credit must be given to the creator.

CC BY-SA This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.

When using a CC BY-SA licensed image, credit must be given to the creator and adaptions must be shared under the same license.

CC BY-ND This license allows reusers to copy and distribute the material in any medium or format in unadapted form only, and only so long as attribution is given to the creator. The license allows for commercial use.

When using a CC BY-SA licensed image, credit must be given to the creator and no adaptations of the work are permitted.

CC 0 CC 0 (CC Zero) is a public dedication tool, which allows creators to give up their copyright and put their works into the worldwide public domain. CC0 allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, with no conditions.

Please stay away from any licenses, forbidding the commercial use, distribution or usage of an image without dedicated agreement from the creator itself.

Guidelines for News Articles 

This guide helps authors create useful, accurate, and consistent articles suitable for news.typo3.com.

For detailed rules on language, grammar, links, dates, numbers, quotations, and capitalization, see the Writing Style Guide.

For image licensing and attribution, see Images and Licensing.

For information about submitting an article and the publication process, see How to Get an Article Published in TYPO3 News.

Quick Checklist 

Before submitting an article, you should be able to answer yes to all of these statements (if applicable):

  • The article has a clear purpose and provides useful information.
  • The headline accurately describes the article.
  • The article has a lead that explains the main news or purpose.
  • The article provides the necessary context for readers who are unfamiliar with the topic.
  • A relevant call to action or next step is included where appropriate.
  • Facts, dates, names, numbers, and version information have been checked.
  • Opinions, proposals, plans, and decisions are clearly distinguished.
  • Quotes are accurate and attributed.
  • External links provide a concrete benefit to readers.
  • Link text is descriptive and avoids URLs in inline text.
  • Images can legally be published and have complete licensing information.
  • Required consent for recognizable people has been obtained.
  • The article is not advertising or promoting commercial services.
  • Sensitive and confidential information has been handled appropriately.
  • The article follows the TYPO3 Code of Conduct.
  • The article follows the Writing Style Guide, including US English spelling.
  • AI-generated or AI-assisted content has been checked for accuracy.

1. Defining TYPO3 News 

TYPO3 News is the shared platform for news and events publication for the TYPO3 ecosystem: TYPO3 CMS, the TYPO3 community, teams, initiatives, events, and other activities relevant to TYPO3.

The TYPO3 Association and TYPO3 Company are the responsible publishers.

The site features original content and does not re-publish articles, with the exception of English translations of articles published elsewhere in other languages. Some articles are made available in other languages of the typo3.com website.

TYPO3 News is an editorial publication, not an advertising platform. Its purpose is to inform readers, document activities, share knowledge, and help people understand and participate in the TYPO3 ecosystem.

2. Who Can Contribute 

Anyone involved in the TYPO3 community can submit article ideas and content. You do not need to be a member of a particular team or have a long contribution history.

If you have useful information but do not feel confident writing the article yourself, ask for editorial support.

Possible support includes:

  • Developing an article from an idea
  • Copyediting and improving readability
  • Proofreading
  • Translating content into English

3. What We Publish 

TYPO3 News articles cover topics such as:

  • News about TYPO3 CMS development and releases
  • Reports from TYPO3 teams, units, and initiatives
  • Community news and community projects
  • Event announcements and event reports
  • Solutions to problems and other useful technical content
  • Interviews and profiles
  • Governance and organizational news
  • Announcements from the TYPO3 Association or TYPO3 Company
  • Stories about people contributing to TYPO3
  • Relevant developments in open source, web development, and related technologies

4. Audience 

TYPO3 News has an international audience with different levels of technical knowledge.

Write for readers who may be:

  • Experienced TYPO3 developers
  • TYPO3 editors and integrators
  • Agency or business professionals
  • Community members
  • People discovering TYPO3 for the first time
  • People interested in open source and web technologies

Do not assume that every reader knows the history or context. Provide enough information for the reader to understand why the article matters.

Explain specialized terms when they are important to understanding the article. Link to useful explanations where appropriate.

5. Editorial Principles 

TYPO3 News content should be:

Useful
Give readers information, knowledge, context, or a clear way to take action.
Factual
Distinguish facts from opinions, plans, proposals, and expectations.
Transparent
Clearly identify the organization, team, project, or person responsible for statements and decisions. With very few exceptions, each article is published under a single writer's full name (byline).
Accessible
Write so that readers with different backgrounds can understand the main message.
Respectful
Follow the TYPO3 Code of Conduct and treat people, organizations, and communities fairly.
Non-sensational
Avoid exaggerated claims, clickbait, artificial urgency, and unsupported superlatives.
Editorial, rather than promotional
Articles should inform readers rather than primarily promote a product, service, company, event, or person.

6. Types of Articles 

Different topics benefit from different formats. Choose the format that best serves the reader.

News or announcement
Reports something new, such as a release, decision, organizational change, or important development.
Community report
Describes an activity, project, meeting, sprint, or initiative and its results.
Event announcement
Provides useful information about an upcoming event and explains why it is relevant to TYPO3 readers.
Event report
Summarizes what happened at an event, including relevant outcomes, contributions, and next steps.
Best practice or how-to
Explains how results were accomplished with reference to a concrete case and problem. Generic tutorials belong in the documentation. Case studies are not published as TYPO3 News.
Interview or profile
Presents a person, team, or project through questions, answers, or a structured profile.
Opinion
Presents an individual's perspective or argument. Make it clear that the content represents an opinion rather than an official TYPO3 position.
Governance or organizational article
Explains decisions, processes, structures, policies, or other organizational developments. Be precise about what was proposed, discussed, decided, or implemented.

7. Structure of an Article 

A typical news article works well with the following structure:

Headline
Clearly states what the article is about.
Lead
Summarizes the most important information and gives the reader a reason to continue. Capped at 2–3 short sentences, it is also displayed in news lists.
Context
Usually 1–3 paragraphs before the first section heading. Contains information needed to understand the context and background of the article.
Main content
Split the content into descriptive section headings followed by 2–4 paragraphs of text.
Next steps
Explains what happens next, when this is relevant to the story.
Call to action
If readers can take a useful action, such as registering for an event, reading documentation, joining a discussion, or testing a release, tell them how. If the purpose is clear already at the beginning of the article, a call to action link can also be inserted between Context and Main content.

8. Headlines and Leads 

A headline should tell readers what the article is about without requiring additional context.

Prefer specific headlines over vague or promotional ones.

Good:
TYPO3 14.3.5 and 13.4.33 Security Releases Published
Avoid
Important News You Don't Want to Miss

A lead should communicate the central news quickly. It should normally answer the most important questions of what happened, who is involved, and why it matters.

Do not repeat the headline word for word in the lead.

Avoid beginning with generic statements such as "We are excited to announce..." unless the wording is genuinely relevant to the story.

Follow the Writing Style Guide for title capitalization and other language rules.

9. Tone and Voice 

Use a clear, professional, and approachable tone.

Prefer:

  • Short, direct sentences
  • Active voice where it improves clarity
  • Concrete descriptions
  • Plain language
  • Specific names and dates
  • Factual statements supported by evidence

Avoid:

  • Marketing language
  • Unnecessary jargon
  • Exaggerated claims
  • Vague corporate language
  • Excessive use of exclamation marks
  • Artificial urgency
  • Language that assumes the reader already agrees with the author

All articles must be written in English. TYPO3 uses American (US) spelling. See the Writing Style Guide for detailed rules.

10. Attribution and Organizational Identity 

The shared news platform brings together content from different parts of the TYPO3 ecosystem. Readers must be able to distinguish between them. Use the specific name of an organization, team, or project when it matters.

For example:

  • "The TYPO3 Association Board approved ..."
  • "TYPO3 Company announced ..."
  • "The Core Team released ..."
  • "The Security Team published ..."
  • "The TYPO3 Association is asking members to ..."

Avoid statements such as "TYPO3 decided ..." when the decision was actually made by a specific body.

Do not imply that a personal opinion represents the position of anyone else unless you are authorized to speak on their behalf.

For governance articles, distinguish carefully between information that was:

  • Discussed
  • Proposed
  • Submitted for review
  • Approved
  • Decided
  • Implemented
  • Planned

Name people accurately and use their current role when the role is relevant to the article. Link names to their profile on my.typo3.org.

12. Images 

All articles have at least one accompanying image or illustration. If you're unable to find one, it will be found for you during the publication process.

Images should support the article and provide useful visual context.

Only use images for which TYPO3 has the necessary rights to publish, distribute, and, where applicable, modify the image.

For detailed licensing requirements, see Images and Licensing.

Refrain from overly editing or cropping images before submitting. Always include the following information:

  • Creator or copyright holder
  • Source
  • Concrete license
  • Any required attribution

If people are recognizable in an image, make sure you have their consent before submitting it.

13. Quotes 

Use quotation marks only when restating a person's exact words or quoting a text. Do not use quotation marks for names or titles.

Minor grammatical corrections or necessary contextual changes must follow the rules for quotes in the Writing Style Guide.

If a quote was supplied by another source, verify that you have the right to reproduce it and identify the source where appropriate.

14. Facts and Sources 

You are responsible for the factual accuracy of submitted content.

Distinguish clearly between facts and statements.

For example, prefer:

"The TYPO3 Association announced that ..."

over:

"TYPO3 is now the market leader ..."

unless the latter statement can be supported by a reliable source and is relevant to the article.

Do not present rumors, internal discussions, proposals, or expectations as facts.

Where a claim is important to the story, provide a source or link that allows readers to verify it.

15. Promotional and Commercial Content 

Articles should focus on information that is useful to readers.

It is not permitted to place any advertisements or other commercial promotion in articles or make the article a vehicle for commercial gain.

Exceptions to the rule:

  • Any case where an official TYPO3 endorsement exists.
  • Open source products where voluntary donations are possible, but they do not exceed a product's actual costs of design, development, and maintenance.

Examples of articles with commercial intent:

  • Direct product promotion: The article primarily concerns a commercial product or service.
  • Promotional case study: A case study that promotes an agency, vendor, or service provider, rather than TYPO3.
  • Commercial dependency or freemium: The article concerns a free product or service that requires payment to become useful or that requires a commercial product or service to function.
  • Commercial upselling: An otherwise useful article directs readers toward paid services for the next step.
  • Promotional comparison: A comparison favors a commercial product, provider, or service without sufficient editorial justification.
  • Links to commercial services: The article links to pages promoting commercial products or services.
  • Lead generation: The article encourages readers to contact a company, request a quote, book a consultation, or otherwise become a commercial lead.
  • Commercial testimonials: A story primarily serves as a testimonial for a commercial product or service.
  • Educational sales content: A tutorial, technical article, or other educational content primarily serves to promote the author's commercial services.

The Writing Style Guide also gives directions on what commercial content can be linked from articles.

16. Sensitive Content 

All contributors must follow the TYPO3 Code of Conduct.

Writers should keep their texts factual and neutral, and not seek to create, encourage, or participate in conflicts or disputes through their content.

Unless permission is given by the TYPO3 Association or TYPO3 Company, articles about sensitive topics can only be published under bylines of official TYPO3 representatives. These topics include:

  • Conflicts and disputes
  • Legal matters (including legal advice)
  • Security incidents
  • Internal or confidential information
  • Information that has not yet been publicly announced

17. AI-Assisted Writing 

AI tools may be used to help develop, translate, edit, or proofread an article, but they do not replace editorial responsibility. Authors remain responsible for their content.

Do not publish AI-generated claims without checking them against reliable sources. AI tools can produce plausible but incorrect names, dates, quotes, statistics, references, and technical information.

How to Get an Article Published in TYPO3 News 

Why publish in TYPO3 News? 

By providing a steady stream of content about the vibrant activity in the TYPO3 community, we help it grow stronger.

Your news makes a big difference. Reports from events help participants feel recognized for their contributions. News about TYPO3 development, especially from teams and initiatives, keeps everyone in the community in the loop. For newcomers, this steady stream also helps them see where the action is, and where they can get involved.

What do you need to get started? 

All community members can submit content for publishing on news.typo3.com. You’ll need a typo3.org account and a TYPO3 Slack account, and you're ready to start.

The TYPO3 Content Group manages a lot of the content on typo3.org. While you don't have to be a member of the group to get published, you can certainly get involved, if you like.

What Types of Submissions are Welcome? 

Wondering what kind of content you can submit? Some ideas:

  • Community event promotion and reports
  • Reports from teams and initiatives
  • News about TYPO3 development
  • How-to content like tutorials and reviews
  • Highlight community members in an interview

Submit content or an idea right now. You should do it as soon as possible, even before you have started writing.

Getting Help With Your Article 

So you’ve got an idea for an article but not confident with writing in English on an international stage?

No problem. We have a diverse international community, and we want to make sure the barriers for participating in publishing content are as low as possible. So if you need help to translate and copy-edit your article, we still want to hear from.

  • Writing — If you have an idea, we can help find someone to write it for you.
  • Translation — Bring us an article in any language and we’ll translate it. We also have translators to produce press releases in multiple languages.
  • Improving/Copyediting — Need some help to improve the readability of your article in English?
  • Proofreading — A light pass on the English language grammar, spelling, and some error-checking.

Submission Process 

Submit 

To start, you’ll have to complete the content request form. Tell us about the content you want to submit, and what kind of support you need. Ideally, we’d like to use Google Docs for editing. If you can make it possible to view and comment on the Google Doc, then we can review it and delegate it. Then we’ll request edit access for those individuals or move the document into the shared directory for the TYPO3 Content Team.

Delegate 

This will log a ticket into the TYPO3 Content Trello Board. The board is publicly available and you can use it to track the status of your submission.

A member of the Content Group will find your submission in the board. The article will receive a tentatie publication date. This date depends on your article, resource availability, and space in the publication pipeline. We are aiming to keep the time it takes to get something published as short as possible.

Escalate 

If you have an urgent request, please come into the #t3a-content-group channel in TYPO3 Slack to tell us you have an urgent matter that needs priority. We will do our best to accommodate your need.

Promote 

Your article may be shared on social media and TYPO3’s newsletters, such as the TYPO3 Association Newsletter.

You Can Meet 

You Can Meet is an optional section in event listings and on event single-view pages on typo3.org. This is a list of people central to the TYPO3 community who will be taking part in the event.

An example You Can Meet listing in an event single-view on typo3.org.

Desired outcome 

By highlighting who you can meet at an event, we hope more people will sign up for the events. We also hope that it will work as an invitation to contact the listed people, thereby increasing community involvement and encouraging contribution.

Who can be listed 

  1. TYPO3 Association Board members
  2. TYPO3 Association Business Control Committee (BCC) members.
  3. TYPO3 Company Supervisory Board members
  4. TYPO3 Company or Association Employees (designated by the respective board/CEO)
  5. TYPO3 Core Mergers
  6. TYPO3 Team Leads and Co-Leads
  7. Persons appointed by the TYPO3 Association Board

Ordering in lists 

Names are first ordered according to the prominence of a person's role:

  1. The role's position the bullet list above.
  2. Any prominence within the role. E.g, president before, vice president, treasurer, secretary, and others, and leader over co-leader.
  3. Alphabetically, by first name.

This is based on the the assumption that the people with the most central positions are most important to meet.

Limit 

Only the topmost 10 participants will be listed. This is due to a technical limitation and may be changed in the future.

Requirements 

If you're in the list, you're no longer just representing yourself and your company, but you're also a face for people new to TYPO3 to approach about our beloved CMS.

As a representative of TYPO3, you must follow TYPO3's Code of Conduct and the Code of Conduct of the event. When the two codes conflict, the strictest of the codes should be followed.

Meet TYPO3 

Every year, many central members of the TYPO3 community are present at external events outside of the TYPO3 community. By advertising these events through TYPO3's websites and social media, potential participants will be encouraged to attend the event and approach the TYPO3 representatives, creating positive synergies for the TYPO3 project and the world-wide open source community.

Opportunities 

When representatives of TYPO3 are present at external events, it can be a part of Meet TYPO3 and an opportunity for:

  • Interaction and collaboration with other open-source communities.
  • Mutual learning and insights across technological, cultural, and national borders.
  • Outreach and increased visibility in new and existing markets.

Requirements 

Meet TYPO3 event participation has the same requirements as participation in the You Can Meet listing, plus:

  • Those who would like to participate at a Meet TYPO3 event must apply by email to Mathias Bolt Lesniak.
  • The event must be listed as an event in the category Meet TYPO3 at typo3.org. The event description must describe the event in positive terms and outline how participation in the event is expected to benefit other participants.
  • As TYPO3 is participating as a guest at the event, our participation should always be constructive, positive, and support the intention of the event. Inappropriate marketing and sales activities are not allowed.
  • The people who participate as TYPO3 representatives must write an event report for publication at typo3.org. The report should briefly describe the event and results in respect to the intended Opportunities.

Ticket and Travel Support 

A budget is available for covering a single person's participation expenses for each each event:

  • Event ticket
  • Travel costs
  • Lodging

All costs are subject to the TYPO3 Association's Travel Expense and Reimbursement Regulations.

Resources 

Nice conversations and exchanges are good, but the best is if TYPO3 can bring something more to the events where we attend.

At the moment, three slide decks are in development:

  • TYPO3 CMS: About TYPO3, features, cases, etc.
  • Open Source CMS: About the benefits of using an open source CMS such as TYPO3.
  • Open Source: About the benefits of open source with TYPO3 as an example.

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