Introduction

What is this about

With this extension, and a Google Ads account, you can now create Ads directly from the Backend. This means, for the pure task of composing an Ad start its delivery into the Google Search network, you don’t need to log into the Google Ads UI anymore. The process in itself is way easier, because it makes use of the data you put into your pages already. So you don’t start on an empty page, but with a pre-filled form that you can adjust as you wish. Once satisfied, the delivery starts a little while later, during which Google Ads runs its default checks on your ad, the same way it would if you would have created via Google Ads UI.

There will be no additional cost associated with usage of the extensions, you only pay the fee Google charges for delivering your ads.

Find more information on our homepage.

Prerequisites

Important

You have to either disable any kind of AdBlocker or whitelist the URL of the TYPO3 installation. Also please inform your editors that the extension will not work when an AdBlocker is active.

This extension is only part of the system, but it brings all the functionality into the TYPO3 Backend.

The whole setup includes:

The system will guide you through all necessary steps, and this documentation gives you the full fledged, step-by-step and end-to-end description of what needs to be done including detailed screenshots. We are starting out from the very beginning and ending with the fully prepared setup, ready to create your first Google Ad via TYPO3 Backend.

Last, but not least, you need to have your instance running with SSL. If your backend will not run with a https:// domain, the extension will itself block from being configured. If your frontend will not feature an https:// domain, most probably Google will never deliver your ads. Using http:// domains is considered insecure, the internal algorithm of Google will punish its usage. So to take full advantage of the powerful Google Ads online advertising, make sure your instance can be considered secure.

This is all you need to create relevant ads from your Backend into Google Search.

What will connecting your Google Ads account mean for your business?

When you want to use the Google Ads for TYPO3 integration, you must allow your Google Ads account to be managed by the Google Ads for TYPO3 Management account, operated by the TYPO3 GmbH. This means, that the Management Account is allowed to execute actions in your account, that will ultimately result in money spend, that will be deducted from the credit card you set up in your account.

It will also mean, that everybody inside TYPO3 GmbH, who has access to the Management Account, will be able to read whats going on in your Google Ads account. According to our terms and conditions and privacy policy, all data is protected.

You are free to reject the Management access or revoke it later on, but then your extension will not work anymore.

The usage of the extension including Google Ads for TYPO3 is free of charge, no fees attached. You only pay for your ads, the invoices will come directly from Google Ads.