Target group: Editors
Welcome to our small SEO introduction. We will explain the basic fields the TYPO3 core provides and introduce the SEO tools this way.
All the following fields are part of the page record.
You can reach it by:
Open the Web > Page module
Use the pen in the top bar icon to edit the page record
An alternative way is to use the context menu.
Open Web > Page module
Right click the page you want to edit in the page tree
Select the Edit action
The page title field is used for several purposes. From a SEO perspective it is mainly used to define the default URL segment and as a fallback title if you don't set a specific SEO title. More information about the usage of the title fields can be found at Title for search engines.
The URL segment is the part of the URL the user enters to access your page. Depending on your use case URLs have to fulfill certain criteria.
By default the URL segment is based on the page tree and page title, but you can override this and set it yourself.
If you want to optimize your page for search engines, it is recommended to have at least the keyword you want to be found on in your URL segment. Please make sure to check other best practises with your SEO specialist.
Title for search engines¶
The Title for search engines field is used in the
<title>...</title> tag of your web page. This title is used in the
search results of search engines. There are some best practices for the value of this field.
Use a speaking title, which targets your audience
If possible, use the keywords you want to be found on in the title
Please make sure your title fits in a Google Snippet. You can use 3rd party extensions to help you with this.
When no value for the Title for search engines field is defined, it will have a fallback to the field Page title. It will show the page title in the search results in that case.
The title can have the name of the site as a prefix or suffix. The behaviour of this can be defined by an integrator. By default the title will have the name of the site as a suffix, separated by a dash.
Index this page¶
Defines whether the page should be indexed by a search engine or not.
Follow this page¶
Defines whether search engines should follow the links on this page.
This field is used in the XML sitemap and will give search engines a hint how often the content of your page is likely to change. For example: News in an archive are “never” updated, while your home page might get “weekly” updates.
Please be aware that this just gives a hint to search engines and search engines can also ignore this information if they have better information regarding the change frequency.
The priority is also used in the XML sitemap. Priority allows you to define how important the page is compared to other pages on your site. The priority is stated in a value from 0 to 1. Your most important pages can get an higher priority as other pages. This value does not affect how important your pages are compared to pages of other websites. All pages and records get a priority of 0.5 by default.
Please be aware that this just gives a hint to search engines and search engines can also ignore this information if they think they have better information regarding the change frequency.
The description field is important for SEO purposes. This field is used to instruct search engines to use this text to show as a teaser of your page in the search result snippets. With this description, you can give the user a clear overview of the topic of this page.
It is best practises to at least use the keywords you want to be found on in this description. Make sure the description is not too long, so it fits in the search result snippets.