What Content Goes Where 

The TYPO3 project has four main websites. This page explains what kind of content goes where and, in general terms, who is responsible for that content.

The four websites are:

  • typo3.com — Explain and promote TYPO3 as a product and professional solution.
  • typo3.community — Introduce people to the TYPO3 community and help them connect with and participate in it.
  • typo3.org — Explain and build confidence in the TYPO3 Project, its organization, and long-term sustainability.
  • news.typo3.com — News and events about and concerning TYPO3 and what happens in the TYPO3 ecosystem.

With very few exceptions, all four sites contain only original content produced by the TYPO3 Association, the TYPO3 Company and their partners, or members of the TYPO3 Community.

typo3.com (Choose) 

Core Question

Why TYPO3? (Could TYPO3 be the right solution for me?)

Content Lifecycle

Evergreen; product and marketing

Funnel Position

Awareness → Consideration → Conversion

Main Audience

Decision-makers, businesses, marketers, digital leaders, agencies

Topics

Product capabilities, use cases, solutions, services, partners, certifications, training, customer success, business benefits

CTA Examples

Try TYPO3, find a partner, get in touch

Editorial Responsibility

TYPO3 Company

This website positions itself around the product and its professional offerings, including support, integrations, certifications and training.

It is designed to move visitors moving people from “I have a digital/content-management problem” to “TYPO3 might be a suitable solution” and eventually toward a concrete action.

Content belongs here when its primary purpose is to communicate:

  • What TYPO3 CMS is and what it does
  • Business and organizational use cases
  • Enterprise, public-sector and other solution scenarios
  • Product capabilities and differentiators
  • Professional services and support
  • TYPO3 Company Partners
  • Certifications and training
  • Customer success and case studies

typo3.org (Trust) 

Core Question

Can I trust TYPO3? (Who stands behind TYPO3, and why should I trust this project?)

Content Lifecycle

Evergreen; institutional/project content

Funnel Position

Trust → Commitment

Main Audience

Existing users, Association Members, contributors, stakeholders, journalists, interested public

Topics

Organization, governance, strategy, finances, membership, policies, project structure, official information

CTA Examples

Become an Association member, learn about the governance

Editorial Responsibility

TYPO3 Association

This website the is place for information about the TYPO3 project's governance and the Association's role (by extension also the TYPO3 Company), while directing product-oriented visitors to typo3.com.

It is less about selling the CMS and more about explaining the project behind it. It provides the institutional context that makes an open-source project credible and sustainable. It becomes particularly important after initial awareness, when people want to understand who is behind TYPO3, how decisions are made and whether the project is trustworthy for long-term use.

Website topics include:

  • The TYPO3 Project and its structure
  • TYPO3 Association and TYPO3 Company governance
  • Governance and decision-making
  • Strategy and long-term direction
  • Association membership
  • Finances and funding
  • Policies and legal information
  • Official project information

typo3.commmunity (Participate) 

Core Question

How can I be part of TYPO3? (How can I participate and find my place in TYPO3?)

Content Lifecycle

Evergreen; participation/community content

Funnel Position

Engagement → Participation → Advocacy

Main Audience

Contributors, developers, editors, community members and newcomers

Topics

How to contribute, teams, community groups, communication channels, collaboration, mentoring, community culture

CTA Examples

Join the community, ask the community, contribute to TYPO3, share your knowledge, join a sprint

Editorial Responsibility

TYPO3 Association

This website's funnel starts where the conventional customer funnel ends: Someone has moved from being interested in TYPO3 to wanting to use, contribute to, learn from or connect with the community.

TYPO3 describes participation as extending far beyond coding. Contributors include people who write documentation, develop software, organize events, translate, work on accessibility, participate in governance, mentor others, etc.

The content answers questions such as:

  • How can I contribute?
  • Where can I meet other TYPO3 people?
  • Which teams and committees exist?
  • How do I get involved?
  • Where do discussions happen?
  • How can I learn from others?
  • How can I organize or join community activities?
  • What opportunities are there for contributors?
  • What are the community's values and ways of working?

news.typo3.com (Follow) 

Core Question

What is happening? (What's happening in TYPO3 right now?)

Content Lifecycle

Time-bound; editorial content

Funnel Position

Awareness → Engagement → Retention

Main Audience

Entire TYPO3 ecosystem and interested outsiders

Topics

News, announcements, releases, technical developments, project stories, market topics, success stories, event reports, opinions, events

CTA Examples

(Any from the above sites)

Editorial Responsibility

TYPO3 Company (shared with TYPO3 Association)

This site is the dynamic editorial layer connecting the other three sites. News is about things that happen, while the other sites primarily provide the stable context around those things. It helps maintain awareness and engagement among people who already know TYPO3, while also creating content that can attract people who do not.

It's all about about communicating developments, stories, and events, while remaining a repository of historical articles that may still be relevant or draw visitors.

The news categories should encompass all of TYPO3:

  • Best Practice & Learning
  • Developer & Technology
  • Market & Sell
  • Personal Stories & Opinions
  • Product Updates
  • Showcase & Success
  • The Project

Additionally, two categories serve specific and utilitarian purposes:

  • Newsletter
  • Security

Association and Company Content Responsibilities 

In general terms, the TYPO3 Association is responsible for community-contributed articles and the TYPO3 Company for content created by or for their internal content department. In practice, this divides up many of the content topics too.

TYPO3 Association Topics 

  • TYPO3
    • Maintenance Release News
    • Security Release News
    • Development News
  • TYPO3 Association
    • Board protocols
    • Governance
    • General Assembly
    • Official opinion pieces
  • Community opinion pieces
  • Member and membership news
  • Reports from teams and committees
  • Announcing and reporting on community events
  • Tutorials and best practices (for agencies and other community members)

TYPO3 Company Topics 

  • TYPO3 Product
    • Feature highlights
    • Minor and major version releases
    • Official TYPO3 packages
    • Official integrations
  • Official Services
    • Extended Long-Term Support plans (ELTS)
    • Certifications
  • Announcing and reporting on official TYPO3 events
  • Guides and best practices (decision-makers, end-customers, sales)

Shared Topics 

  • Announcing and reporting on external non-TYPO3 events