Board Decision: Membership Benefits: TYPO3 Association membership loyalty card 

Facts/Problem 

General information: To make our memberships more attractive, the decision owner would like to introduce real benefits for different membership levels.

Proposed benefit:

We will offer a membership loyalty card (similar to PayBack) for each membership level as a digital card (Apple Wallet or Google Wallet).

• Users can earn points for certain activities, such as:

  • going to TYPO3 (community) events,
  • going to sprints,
  • contributing,
  • getting certified,
  • becoming sponsors,
  • participating in surveys / interviews, etc.,
  • reading newsletters,
  • recommending new members / partners,
  • ...

• Users can spend points and can get:

  • swag / merchandising,
  • discounts at certain partners (e.g. hosting partners),
  • participation in exclusive events (e.g. President's Dinner).

• The TYPO3 Association gets:

  • information about their usage,
  • a chance to actively engage our members and give them #t3kudos points.

• The community gets:

  • a chance to offer scan points at every event,
  • the possibility to define their own earning / spending rules in cooperation with the TYPO3 Association.

Proposed memberships:

• Agency: all
• Academic: all

Objective 

• Making our memberships more interesting.
• Increase in memberships.

Obligations to cooperate 

• An external loyalty card provider
• TYPO3 GmbH, TYPO3 Association, community

Financial and human resources impacts 

External loyalty card provider: 8,429 EUR, 12 month commitment

Resolution/Petitum 

Shall we introduce a digital loyalty card for our members?

Discarded alternatives 

None

Attachments 

• [Link to cost calculation (board internal)]
• [Link to offer document by external provider (board internal)]

Comments 

None