Step 6: Approval

Once we have incorporated feedback, polished the language, and implemented all necessary assets, the document should be ready for approval. Get approval from any necessary stakeholders.

We often provide metadata (meta title and meta description) and draft social media posts (Twitter, LinkedIn, Facebook, etc.) with pieces of content. Sometimes we provide images and screenshots. What to provide is defined in the Create a Trello Card section.

Tip: Quote approval and technical review are essential before publication but can happen at any stage in the process that makes sense for the people involved. Since context is everything, the quote source (or the lawyers!) might want to see the otherwise finished article before they approve their quote.